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The name De L’Arta is inspired by the Arabic name of a UAE native plant (أرْطَى) that has been used traditionally for hundreds of years in food and medicine. Arta (Calligonum comosum ) is a resilient perennial shrub that is common and widespread on desert dunes of the UAE’s landscape. This plant can survive in the desert with very little water and on poor quality soil. It is indeed an extraordinary plant that would inspire the curiosity of many scientists!